The new year is a good time for fresh start, wouldn't you say? One great way to start anew is by adding a little color to your wardrobe, home, and life. Industry experts have predicted that calming colors will reign supreme this year with their 2026 Colors of the Year.

As we slide closer to the end of the year, we look back at what Jacksonville's real estate market experienced in 2025. It was a big year of transitions and shifting market conditions, but also one ripe with new opportunities.

We are getting in the holiday spirit over here at Genevieve Williams Real Estate and invite you to celebrate the season with us. From ice skating and tree lightings to gingerbread houses and musical performances, we have rounded up some of our favorite holiday events across Jacksonville this year.

Our friends over at Etsy have released their 2025 Holiday Home Trends and the list is too good not to share. And before you ask, yes, we definitely do enough shopping on Etsy to officially call them friends. This year's list of merry must-haves is a delight and is sure to add to the magic of the holiday season.

We love living in Northeast Florida! We love it so much that we would be hard pressed to count all of the reasons why this is the best place to live, but being so close to the water has to be at the top of the list. So we have put together a list of some of our current favorite waterside spots that are making a splash.

The local real estate market embraced summer’s slower pace after closing out spring sales, which is traditionally the busiest season for transactions. After wrapping up the peak months for closed sales in May and June this year, Northeast Florida relaxed into a market cool down. Activity certainly hasn’t halted, but the market is recalibrating and we have shifted further towards a buyer’s market after multiple years in a strong seller’s market.

Backyards have become more than just a place to barbecue or drink your morning coffee; they have become full-on extensions of the home. According to a newly released Curb Appeal Report, homeowners are making big investment to bring indoor comforts outside. Here are five of the biggest outdoor trends (and splurges!) we are seeing this season.

As we dive deeper into 2025, what’s happening in the Northeast Florida real estate market? While some areas of Florida are currently seeing cooling conditions, the Orange Park and Fleming Island markets continue to perform strongly.

There is no right or wrong when it comes to homes. Simply preferences. After touring hundreds of homes over the years (not to mention flipping through countless design magazines), the GW Real Estate team sat down to answer the tough questions: what do we love most when it comes to homes?

After initially gaining popularity in fashion, the Fisherman Aesthetic trend has taken the home world by storm. We get it. Who doesn’t want to live by the water? Described as “effortless cool” with a “laid back maritime attitude”, The Fisherman Aesthetic is all about creating a layered, lived-in look that is both casual and calming.

We love a good BEFORE and AFTER. I mean, who doesn’t? Chip and Joanna Gaines even built a multi-million dollar empire on the concept, but the latest research shows that buyers are no longer flocking to fixer-uppers.

How is the market? This is hands down the number one question our team is asked as we are out and about in the community. And, while we don’t have a crystal ball, we do have more than 20 years of experience buying and selling real estate in Northeast Florida. We keep our finger on the pulse of both national and local trends and here is what we anticipate seeing here in the Jacksonville market in 2025…

Seeing fresh design trends always energizes our team. We love seeing how clients, builders, and neighbors infuse personality in their homes and incorporate these emerging design elements. After diving into all of the design pros’ predictions for 2025, here is a roundup of our favorite design trends that will unfold throughout the year.

Every year, color experts and paint brands alike forecast a signature color that embodies the essence of the new year. These tastemakers’ picks influence everything from fashion and pop culture to home design. So what’s in store for 2025?