2025 Jacksonville Real Estate Market Recap

Have you been on the real estate market sidelines this year? Waiting for interest rates to ease? Waiting for a price drop on that perfect property? Or waiting for your dream home to finally hit the market? If so, you’re not alone! That feeling has defined much of 2025 across Northeast Florida.

Our market definitely transitioned this year. While we still saw pockets of intense competition and the occasional multiple-offer deal, we also saw homes sit for weeks (or even months!) with little to no activity.

Despite a slight cooling in buyer demand, Jacksonville Metro remained a standout real estate locale in 2025, demonstrating stability across several key fronts:

• The local economy is strong, boasting around 6% annual income growth, and is being driven by logistics, education, healthcare, and technology.

• Housing remains generally more affordable compared to other major Florida markets with a median sales price around $350,000 at the close of October.

• Urban growth continues with new developments and city amenities, which support locals and attract newcomers to the area (Jacksonville ranks as one of the top 20 fastest-growing metropolitan areas in the United States!)

• While the coastal luxury segment has faced headwinds in other Florida metros, Jacksonville’s waterfront homes have show resilience comparatively

Orange Park is another bright spot in Northeast Florida real estate. This Clay County suburb, in particular, has remained competitive this year, but also accessible for both homeowners and investors.

The 2025 real estate market has been focused, not frenzied. It’s all about finding the right buyer for the right home at the right price. Getting all of the stars to align, if you will. Sellers are negotiating more and buyers have the luxury of taking more time… and even scheduling a second showing… before needing to act.

After years of a seller-dominated market, buyers now have more of a voice and vote. Sellers, in response, are learning that success hinges on having a solid pricing strategy and high-quality property presentation. Overall, this fall has been a more balanced environment with steady sales, a trend we expect to continue through the end of the year.

With more than 20 years of experience navigating every kind of market, we are always here to help you make confident, informed housing decisions. Have questions about what’s ahead? Let’s talk! We are happy to guide you through your options and next steps.

— Gavin & Ashley